Wednesday, December 1, 2010

Make someone else more comfortable too...


This blog post is short and simple: it's about one of LaDiff's very favorite promotions of the year: the Ekornes 'charity' promotion.

Each holiday season, Ekornes lets us choose the charity, and they give you the discount off one of their uber-amazing Stressless recliner & ottoman sets.

For the second year, we've picked CARITAS of Richmond.

CARITAS helps hundreds of homeless individuals in the Richmond area find shelter, find work, and find a new life. Then, once these folks get a *home*, CARITAS helps them furnish it from their only-one-in-Virginia-south-Richmond furniture bank, stocked with donations from people like YOU.

When you visit LaDiff between now & January 16th, for every $50 donation you make to CARITAS of Richmond, Ekornes and LaDiff will give you $200 off an amazing Stressless recliner & ottoman set.

Huge savings for you.
A meaningful donation for CARITAS.
... and you'll both be more comfortable in the end.

Learn more about how you can save & help at the same time by clicking HERE.

Tuesday, November 16, 2010

Design is the new food

"Design is the new food, " said Maxwell Gillingham-Ryan at November 11th's R.Home for the Holidays. After greeting the audience, and thanking LaDiff "as I hear they are called" (swoon!), Maxwell explained his statement: years ago, no one talked about food as 'cuisine'. Now, women, men, even kids talk about the garlic infused marinade, what body of water your oysters lived in, or the local farm that supplied your greens. What was once simply food on the table has now become a major topic of conversation for dinner tables, kitchens, and water coolers everywhere.

This is the future for 'design', too, says Maxwell. He believes that 10 years from now, we'll all know the names of designers the way we know the names of chefs on the Food Network today.

Maxwell's statement was part of a speech that captivated an audience of about 250, gathered in LaDiff's low-lit parking-garage-now-banquet-hall. Before taking questions and signing his book, Apartment Therapy's Big Book of Small, Cool Spaces, Maxwell told us how his business, blog, and website, Apartment Therapy, came to be.

A former elementary school teacher, Maxwell talked about how he had noticed that children from 'beautiful homes' - homes where the inhabitants showed they cared about the surroundings - did better in school. They appreciated art, music, language more.

Maxwell called creating a room as a "recipe with ingredients" that requires "careful curation." Maxwell noted that most Americans are collectors not editors when it comes to their "stuff." It is when we learn how to edit, move, subtract, change the space around us that the "stuff" becomes more meaningful.

Maxwell quoted occasionally from Terence Conran, the English born design guru, known for his Conran Shop, London restaurant designs, and many books on the subject. He is also an obvious idol of Maxwell's (and of ours). In the preface to The House Book, Conran wrote, "Having a warm home that looks good and that you and your family and friends enjoy must be one of the most worthwhile things in life."

For Maxwell and his team, Apartment Therapy is a community of idea sharing and inspiration. Last Thursday, he shared those ideas with Richmond, Richmond Magazine, and LaDiff.

Thanks, Maxwell.
Come again soon!


***pictures by Melissa Martin Molitor***

Monday, November 8, 2010

Co-Founder of Apartment Therapy blog is coming to LaDiff


We are SO EXCITED at LaDiff!

A few weeks ago, Brandon Fox, editor of R.Home Magazine (a subsidiary of Richmond Magazine) emailed me to see if LaDiff would be interested in hosting their annual R.Home for the Holidays event. When I heard that Maxwell Gillingham-Ryan, co-founder of the national blog Apartment Therapy would be the guest speaker, I gave a resounding yes!

So, together with one of our favorite suppliers American Leather, who are joining us as co-presenting sponsors, we are hosting this terrific event THIS WEEK!

Why would a *furniture* store who wants & likes to *sell stuff* be thrilled to host an outspoken, self-professed minimalist who lives in an under 300-square foot NYC apartment (with his wife and child, I might add)? Because Mr. Gillingham-Ryan and his blog team help us see the new and different in the world of home furnishings.

On the blog, they show how modern works with traditional, how ethnic works with glamor, how one small item can change the way a room breathes... and he does it all in an uber-organized fashion (ooh, that alone makes me giddy).

So... without further ado, we hope you will join us on Thursday, November 11th from 6pm to 9pm. You can meet and listen to Maxwell, drink some wine, nibble on some food, bid on special wreaths created by members of Richmond's design community (including one very cool wreath by Megan Pluim, Jennie Kam, and Melissa Molitor of LaDiff!), learn some holiday decor ideas, and... of course... shop at LaDiff!

Tickets are available here, and all proceeds benefit the fabulous Richmond Ballet.

See you Thursday!

photos courtesy of Richmond Magazine

Wednesday, October 6, 2010

Designing your room can be FUN

Last week, I opened a box of old office supplies from my mother-in-law (part of her downsizing has been passing the extras on to us). Along with more partially used notepads than you can imagine, I found an architect's scale ruler and a plastic sheet of 'furniture' outlines used for room-planning. I gave them to my almost-10-year-old for fun. A week later, I am finding page after page of room plans, with labels like My Dream Room, Ann Ross' bedroom, Jordan's new room. Boy did that bring back memories...

When I was about 10, I became fascinated with room plans. My grandmother had been a student of architecture and had designed her home and those of friends and family. I was intrigued. I spent many a lazy summer afternoon with my ruler, sharp pencil, and blank paper designing house after house after house. How the rooms led from one to the other, the flow, where the windows would be, how the stair landing would work... it was all fun.

Fast-forward to high school, when I seriously considered going to school for architecture. When I realized that meant engineering, too, I quickly changed my mind, ... but I still loved the concept.

I was the roommate who would rearrange the furniture while everyone was out - a source of much frustration for Michelle and Elizabeth who never knew how they would find the apartment.

Later, when the opportunity arose to renovate and remodel a home in Richmond with my husband, I jumped at it. Three stone fireplaces and a wide view of the James River made us fall in love. The fact that the foundation of the house dated to the 1910's and 1920's and knowing that the house had not been really renovated since 1963 when it was rebuilt after a fire did not dissuade us. We dove in head-first.

Out came the architect's scale and graph paper and the fun began. The previous owner had been, um, height-challenged. Only one room in the house had ceilings at 8' or higher. There were hallways and doors where, at 5'8" tall, I had to duck to go through. We set out to change that.

Being in the 'furniture biz,' as we planned the physical space, we talked about how the rooms would flow with furniture. What would the layout be? Where would the TV live? How would we group the living room so that we could enjoy the fireplace AND the view of the river? It was FUN.

Since I was not a 'trained' architect or designer, I did not have any knowledge of formal CAD software. I really wished, however, that I had some sort of 'easy' program that I could use to design our spaces.

Two years after we were finished, moved in, and furnished, we were introduced to this really cool, EASY, software called ICOVIA room planner. How I wished we'd had this back when we were designing the house!

Even though I didn't have Icovia THEN, I have it now... and so do YOU! You can access ICOVIA's easy, very cool room planning software right from www.ladiff.com at the 'room planning' tab. You can plan, rearrange, dream, and imagine. Remember to set up an account so that you can save your works in progress! Using this will let you know if you really can fit a 9 foot sofa in 'that space in the living room.' Then, when you visit LaDiff in person, you can pull up your drawings right then, and we'll ALL know just what will fit.

Room planning lets you (and us) know exactly where the windows & doors are, where the major traffic patterns flow, where the fireplace, TV, piano, view, etc. come into play. If you want US to do it FOR you, come on in and set up a design appointment. We can help!

Feeling inspired to start yourself? Here... you can CLICK HERE and get planning!

Thursday, August 19, 2010

Top 10 things you might not know about LaDiff

10. We haven't always sold furniture.
When LaDiff was founded 30 years ago, in Charlottesville, its first wares were crafts and functional art items that Andy Thornton imported from Haiti where he worked for two years.

9. LaDiff is not "the Richmond version of Ikea"
While we appreciate what Ikea has done to expand the concept of 'modern design' to the American public, LaDiff knows that 'modern' can run the gamut from the crazy cheap to ridiculously expensive. We like to think that we are somewhere in between, with the emphasis on value.

8. All those designs you see at LaDiff aren't really "from the future".
Did you know that LeCorbusier designed his "dental office looking" chaise in the 1920's? That Charles Rennie MacIntosh's gorgeous chair dates to the 19th century? 'Modern' design is about a minimalist aesthetic and is not something belonging only to George & Judy Jetson. Truth be told, if Thomas Jefferson were alive today, we like to think he'd be shopping at LaDiff.

7. You can light up your whole house from LaDiff.
Yup, we sell lighting... and lots of it. Not just talking table & floor & task lamps here either. LaDiff has fabulous wall sconces, pendants, and other fixtures for bathrooms, kitchens, even outdoors. You do not have to settle for "builder spec" to find amazing lighting that runs from transitional to uber-modern and ranges in price from "home improvement store competitive" to "Milan-show-envy."

6. Our sales people are incredibly smart and friendly
We know that some of you have that impression that a 'modern' furniture store must have those "Now's the time on Sprockets when we dance" all-black-wearing, frigid, austere, nose-down-looking sales associates who will only help you if you are hip and cool. The truth is so far from that it makes us laugh... really... we laugh A LOT. Come laugh WITH us and have some fun while you furnish your place!

5. We love to furnish outdoor rooms too.
Did you know that a statistic from the 1990's said that Americans spend more annually on home-delivery pizza than on outdoor furniture?? Crazy. Fortunately, our society is becoming less 'disposable' and we are starting to take the European approach to outdoor living: buy furniture that is good quality, that will last, and that will give you a beautiful extension of your living space outside. What a great idea... and the reason we carry so much OUTDOOR furniture!

4. LaDiff is NOT a chain.
In case you have NOT read our website's 'About Us' section and did not already know this, you do now. There is only ONE LaDiff, and we are in downtown Richmond, VA... and we wouldn't have it any other way.

3. There is a 5th wall in your room... it's called a FLOOR... and we love to decorate those too.
LaDiff carries one of Richmond's most eclectic, unusual, extensive, and affordable collection of modern & contemporary rugs. From warm and neutral to exotic and daring to colorful and bright, you can find a great rug that suits your space and your wallet.

2. Our building used to have a giant rifle attached to it.
LaDiff's home is the former Watkins-Cottrell Wholesale Hardware Store. We've been told by many a Richmonder that there used to be a HUGE rifle on the front of the building. We've never seen it. We've never seen a photo of it (but we'd LOVE too). We have no idea where it is. Can you help???

and, the #1 thing you might not know about LaDiff...

Not everything we sell is "expensive."

We know the perception: cool modern store in downtown location with hip advertising must be really, really expensive. Your friend walked in and saw a $9,000 price tag on a sectional; your mom fell in love with a $3500 bed; your uncle just bought a $2500 recliner... okay, we get it. You are afraid to come in because you think it will ALL be that way. Sure, we carry some pretty high end stuff (have you checked out the French walnut table from Seltz? divine). But, we can also get down &, uh, low-priced with the best of them.

And just so that you can recognize the best deals in the store, we created LaDEAL$ - all identified with super bright yellow tags to show you where you'll find the ooh la la for ooh la LESS!

All that said, we cannot help what YOU fall in love with. It's kind of like trying to diet and walking into a great restaurant. Sure, they have salads on the menu, really good ones in fact - but if you order the filet mignon and the creme brulee, you cannot blame the waiter if your pants are tight the next morning. If you tell us your budget, our smart, funny sales team (see #6) will definitely try to keep you within it. If you keep walking back to that sofa that is *not* in your budget, because, well, you just LOVE it, you really can't blame us for offering it. We want you to be exposed to great design at every price point.

At LaDiff there is something new and something fun arriving every single day. Come discover what we have to offer. We can't wait to see you.

Saturday, August 7, 2010

Our donation to Virginians4Haiti

.......excerpt from ladiff.com

Still littered in rubble even months after the major earthquake disaster, Haiti has only received a small portion of the aid promised by other nations to rebuild.

NPR reports, "More than 1.5 million people still live in more than 1,000 encampments that sprouted up after the Jan. 12 quake. Americans have donated more than $1.3 billion for Haiti, and thousands of charities are helping the recovery effort."

LaDIFF
has spent the better part of 2010 working with aid organization virginians4haiti to raise awareness and financial assistance to Haiti to rebuild this island nation. In addition to devoting portions of the LaDIFF showroom to displaying Haitian crafts for collecting donations and engaging customers in conversation to raise awareness of these ongoing efforts, LaDIFF was fortunate enough to collect contributions from various furnishings manufacturers.

Donations came mostly in the form of merchandise to sell during the massive 30th Anniversary Sale held in June and early July, 2010. Proceeds from these contributions and from the sale event as a whole will provide generous and much needed funding for medical work, home building and other aid to the Haitian people.

Being a good citizen, corporate or otherwise, means looking at your backyard and the backyards of those who live thousands of miles away. We are all interconnected.

LaDifference will continue to build a long-term relationship with virginians4haiti and the great work they have done and will be doing in the future.

LaDiff owners, Andy Thornton & Sarah Paxton present a $25,000 contribution for aid organization virginians4haiti to Allan B. Harvie, jr. (middle).


Learn more here.



Tuesday, July 20, 2010

Everyone needs a little R&R now & then

Whew!

For the last few weeks we have been BUSY BUSY BUSY at LaDiff.
Different schedules, extra people, lots of great customers and even more activity, added up to a great 30th anniversary event AND a whole lot of fatigue when it was all over.

What's the best way to recharge?

Do NOTHING. And I mean absolutely NOTHING. For the last 4 days, the president of LaDiff, the empress of LaDiff (aka the daughter), and I have enjoyed a whole lotta nothing on the banks of the Rappahannock River.

This kind of do-nothing-vacation is right up my alley: 2 hour naps (at 10:30 in the morning no less), walks with the dog, drives around the area, doing puzzles (and more puzzles), playing Charades, Crazy 8's and Go Fish, eating ice cream (yum), and watching not one but two thunderstorms roll across the river... the perfect way to rest and recharge.

With all of the excitement on our plate for fall (new merchandise, new hires, new designs), it's a darn good thing we've rested!






...p.s. Happy Birthday, Mom!