Every day is exciting and fun here, but it’s an even bigger day for us at LaDiff.
If you check in with/read our blog pretty regularly, you'll have noticed that we haven't posted for several weeks. Well, we've been kinda busy; and we've also kinda been keeping a secret (sort of).
It'll be in the local paper tomorrow, and it was reported online today (sneaky little twitter detectives!), so here's our version - straight from the furniture-store-horse's-mouth:
We are happy to announce (officially) the upcoming opening of our second store!
It’s a smaller location in Henrico County’s West End, about 20 minutes from our 14th Street store (yes, we've clocked it - several times).
Now, this isn’t the first time we’ve had two stores (learn more about our history here), but this time we plan to be more successful with two. Our original store in Charlottesville was open for 14 years (1980-1994) before we made the difficult decision to leave Cville behind and move everything to our store in Richmond's Tobacco Row.
A few years later, we moved from Tobacco Row into our current space on 14th Street, what we will now consider our **flagship** store in the historic River District, or Shockoe Bottom, or the end of Shockoe Slip... (your choice) right across from the Canal Turning Basin.
Anyway, the new 7,000-square-foot store in West Broad Village (near The Wine Loft and Keagan's Irish Pub... because that's how we roll) will offer shoppers in Central Virginia added convenience and access to the LaDiff delights of modern design when we open on February 2.
By virtue of its size (about 1/7 the space of our downtown showroom), the Short Pump store will display LaDiff's tried and true bestsellers, our best LaDEAL$, and some of our favorite “showstoppers” from around the world. We’ve made the architecture similar to the downtown store (open, few walls, and kind of industrial), so you’ll still get the "LaDiff" feel.
Our first couple of weeks will be our "soft" opening, while we work out the systems, the schedule, and the kinks. {{thank you!}} Then, make sure you're on our email list for some Grand Opening fun coming in February.
For us, this new store is really about convenience and access for our customers in the western part of Richmond, Henrico, Goochland, and anywhere accessible by 288! It's also a 7,000 square foot 'billboard' to encourage *new* LaDiff visitors to cross Boulevard & Belvidere and visit us downtown, where you'll find 7x the size, 7x the selection, and 7x the FUN!
As Mr. President-of-LaDiff said the other day: “We want everybody to be happy, because we’re happy guys.”
Feb. 2nd - 2436 Old Brick Road - Glen Allen, VA 23060
Hope to see you then!
www.ladiff.com
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