Tuesday, November 24, 2009

Help us help the Central Virginia Foodbank

Last year, for our 'holiday sale', LaDifference decided to do something, well, different. We wanted to give our customers a holiday 10% discount, but with a twist. For every donation of 5 cans/boxes of food or a donation of $5 to the Central Virginia Foodbank, a customer received get 10% off one item in the store.

With no limit to the number of donations & discounts, the program was a success. We raised enough food & money to provide nearly 10,000 meals to the CVFB, who works with Meals on Wheels under the umbrella of Feedmore to provide meals to our area's neediest citizens.

Because success breeds success, we're doing it again.

Starting today, Nov. 24th, for every donation of $5 or 5 cans or boxes of food that you bring to LaDiff for the Central Virginia Foodbank, we will give you 10% off one really cool LaDiff item of your choice... the more your donate, the more 10% discounts you'll get. The promotion runs until Sunday, January 3rd, so you have plenty of time to help the foodbank while you help yourself to sale prices on furniture and home accessories.

If you are on our mailing list, watch your mailbox for the postcard about the event, and you'll see ads pop up in local papers, too. Thanks to the team at Elevation (Aaron, Frank, and CJ, big shout outs to you), we have a beautiful, hopeful television spot too, that you can see right here.

At the end of the sale, in the first week of January, we'll tally up the donations of canned goods and money brought to LaDiff and present everything to the foodbank at that time. As you can imagine, the need is greater than ever right now. The extraordinary team at our area foodbank knows how to stretch your single dollar into 5 meals... so that $5 donation in exchange for a discount can add 25 meals to someone's week. Pretty powerful. You can learn more about the Central Virginia Foodbank at their website or follow them on Twitter. (Please note, they are also looking for volunteers this season, too, to help with sorting and the like!)

To learn more about LaDiff's holiday promotion to help us provide food for our area citizens while helping our customeres save on fun furniture, visit our website for details.

From the LaDiff team to you, Happy Thanksgiving.

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