Why we love a GOOD Sale

Sales are fun...and I'm not talking about just for the consumer - which I happen to be.
(And I'm quite good at being a consumer, too!)

At LaDiff, we have FUN with our sales.

First, there are the 'games' we've played...in the past we've asked our customers to

• search for secret items
• sing patriotic song
• wear specific colors and/or outfits

But the real fun is in knowing that we're offering really cool LaDiff stuff ON SALE.

Right now LaDIFF is in the midst of our first HALF OFF sale.

When you have a sale called 'half off' you get a lot of questions. We've tried to answer the most frequent ones on our website page about the sale. Here are a few of my favorites:

1. Is everything HALF OFF? ... all of the ads say "select items" and "over 600 items". And wouldn't we tell you if it's the entire store? So, the short and easy answer is "no" (we aren't crazy).

2. Is this the best price? ....uh, it's half off. HALF OFF our regular price. Let me put it this way: this is BETTER than what our employees pay. So you're getting the employee discount and then some. Woohoo! (short answer: "yes")

3. Is my HALF OFF purchase final sale? ... you bet your bippee it is. Period. End of story. (P.S. We also need you to be IN the store when you purchase, because most of the items are last-of floor samples... you'll want to look it over before you buy.)

4. Are you going out of business? "Wait, people really ask you that?"...Whenever we have a clearance sale, we hear this question or a variation of it from at least one person during the event. Crazy, huh? That said, in today's economic climate, and having watched many of our friends and colleagues close their businesses, the question is at least more reasonable. The answer is a resounding NO! We enjoy what we do, our business is strong, and we can't wait to show you all of the cool stuff we have on order coming in 2010... which is the reason we are making room with a HALF OFF sale to begin with.

Sometimes, with clearance sales, we look around us at a sea of 'older than it should be' inventory and too many 'as is' items. This time, however, the buyers are thrilled at the selection we are offering our customers. One of my very favorite chairs sold early on the first day of the sale: a gorgeous, comfy swivel chair from Italy in a truly luxurious leather. Mmmmm.

Want to know what makes us (or any furniture store) decide to put something in a sale like this?

• Vendor discontinuation: means we cannot order it any longer - for our store or for you.
  
• Older floor models that we want to change up to another finish or color or style.
• Too much inventory of one thing! We get a little over-eager sometimes...
  
• Scratch & dent - accidents happen; we touch 'em up and mark 'em down!
• Something that just doesn't make the 'best seller' list. We love everything we buy. Some items are 'hits' and some aren't. That's just the way it is...
  
• Something new is on the way to take it's place! When we need to make room, we mark down what's 'in the way'.

So... there you have it... the little secrets of the method behind the HALF OFF markdowns. The idea is to reduce inventory to make room for new product. So, they are not going to apply to custom orders. They are not going to apply to new items. They are not going to apply to best sellers.

In the end, there were over 710 items marked at HALF OFF... and, with day #3 of the sale starting today, there are still LOTS AND LOTS AND LOTS of terrific bargains left FOR YOU!

The sale ends Sunday, Nov 22nd. Come on down and
LET THE FUN BEGIN!